Tag Archives: Virginia Tech

Fringe Benefit- DBI Business Member of the Month

14 Jan 14

Downtown Blacksburg, Inc is proud to present our Business Member of the Month for January 2016- Fringe Benefit

Owned and operated by Nancyne Willoughby, a Virginia Tech graduate, Fringe Benefit is proud to have served the community for 42 years.

In March 1972 the original owner, local entrepreneur Beverly Patterson, opened Fringe Benefit in the old Mill building, later to move it down to street-front at 217 College Avenue. It was an all natural fiber store, to combat the evil polyester of the 1970’s! Nancyne remembers shopping there when she was at Tech in the late 70’s. This very successful women’s clothing and accessories shop was there for more than two decades.

Beverly moved to Texas in the early 80’s and the store needed some attention. Nancyne had managed a few other boutiques in town after college and decided to ask Bev if she would ever sell the store; a few years later Bev was ready to sell. Judy Murray and Nancyne bought the store from Beverly in September 1987. They updated the business and worked together as co-owners until Judy left the business in 1997. The original store was 900 sq feet. Nancyne decided she wanted a fresher look and a bigger space so she moved into the current location, the old spot where Davidson’s men’s clothing shop had been at 117 N. Main St. in June of 2004.

Nancyne was born in Massachusetts, grew up mostly in Northern VA, came to Blacksburg to go to Virginia Tech, and never left. She earned a BA in Art, with a minor in History at VT. She joined DBI, formerly the Downtown Merchants of Blacksburg, in 1987 and has served as President of the Organization for a total of 16 years since joining. She is currently serving a second term on the Board. Nancyne was instrumental in the renovation of the Lyric Theatre and was a member of the original Lyric Board for 10 years. She has also served on the Friends of the Farmers Market Board for 10 years.

Nancyne says: “I love being downtown, you get a real sense of community. I love interacting with my customers!”

Special Features of shopping local at Fringe Benefit
Fashion Shows- Fringe Benefit has provided clothing and accessories for Fashion Shows over the years for the Blacksburg Newcomers Club & the Blue Ridge Cancer Center

If you like expert assistance, we will be glad to provide it with our personal service. Whether you are shopping for yourself or a gift for someone else, we have unique items that are sure to please anyone.

Speaking of gifts, we provide free gift wrapping, reward you with 20% off on your birthday and enjoy the benefits of our frequent buyers club. Come in today to find out more details of these benefits!

Gifts Galore-Looking for that perfect gift? Find it in our gift selection of Ten Thousand Villages, bath products from Caswell-Massey, local hand crafted soaps, cards from Palm Press and Local Wisdom.

Accolades Include:
Roanoke Times- Best of the NRV- Best Place to buy Women’s Fashions, Best Hidden Gem
Collegiate Times- Best of Blacksburg- Best Clothing Store

Downtown Blacksburg Inc- 2nd Best decorated Holiday Tree- 2014

Check out our website: www.fringebenefitva.com/index.html
Follow us on Face Book: www.facebook.com/Fringe-Benefit-97924721561/?fref=ts

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The Center for the Arts- DBI Non-Profit Member of the Month

9 Dec Moss Arts Center, at dusk.

Downtown Blacksburg, Inc. is proud to present our Non-Profit Member of the Month for December 2015  the Center for the Arts at Virginia Tech

The Center for the Arts at Virginia Tech is the university’s professional presenting organization, bringing everything from classical and contemporary music to live theatre and dance to Blacksburg. The Center for the Arts at Virginia Tech presents renowned performing and visual artists from around the globe and from close to home at the Moss Arts Center, 190 Alumni Mall. With a special focus on connecting our communities to artists through experiences that will expand cultural awareness and deepen understanding. The Center for the Arts is creating a thriving creative community fueled by inspiration where patrons have meaningful experiences enjoying arts of the highest caliber in a wide variety of forms.

For instance, coming up soon at the Moss Arts Center is a large-scale puppetry version of “Moby Dick” from Blair Thomas & Co. Puppet Theater on Friday, February 5. Catch a special performance from the Roanoke Symphony Orchestra, perfect for a belated Valentine’s Day date night on Tuesday, February 16. And don’t miss acclaimed violinist Gil Shaham with The Knights orchestra on Friday, February 26.

For more information on these and other upcoming performances and events, please visit http://www.artscenter.vt.edu or call the Center for the Arts box office at (540) 231-5300.

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SGA & DBI bring 10 Days of Downtown fun to students!

9 Oct SGA-Logo-new

Post by Erin Fischer
with input from
Andrew O’Sullivan, SGA Director of Community Initiatives &
Laureen Blakemore, Director of Downtown Blacksburg, Inc.

With Halloween and 10 Days of Downtown quickly approaching, we have you covered on the latest happenings Downtown.SGA-Logo-new Once again Downtown Blacksburg, Inc. and the Virginia Tech Student Government (SGA) are working together to get students more involved in the Downtown community- their new home way from home! During the 10 Days of Downtown, students can receive 10% off at stores and restaurants on the calendar by showing their Hokie Passport. At the same time, they can visit shops/restaurants participating in the Loyalty Program, and if they collect 5 stamps by Halloween, they earn a free Blacksburg “Love Where You Live” t-shirt.

Monday, October 12th
SGA will be on Drillfield distributing the following in preparation for 10 Days of Downtown:
• Punch cards with flyer attached to explain program
• $2 off Farmers Market Tokens
• Maroon Effect Buttons

Thursday, October 22nd
Kickoff of 10 Days of Downtown
Pretty in Pink
• Various activities throughout the downtown area to raise money for the Virginia Breast Cancer Foundation (VBCF). Details available at www.downtownblacksburg.com
PIP logo FH (2)• Pink Cupcakes with Gemstones and chance to win a diamond sponsored by Next Door Bake Shop & Kent Jewelers
• BUY & EAT DOWNTOWN ALL DAY to support VBCF! Participating Downtown Merchants will be donating a percentage of their proceeds for the day – look for the PINK ribbon! See www.downtownblacksburg.com for a list of participating merchants!

 

Wednesday, October 28th
Cash Mob
• Meet in Squires Lobby at 5:30 p.m.
• Get Goodie bag for attending
o Random SGA goodies
o Handful of Farmers Market Tokens
o Raffle tickets for free t-shirts
• “Storm” as a group to two stores
• Then “storm” a local restaurant for dinner

Saturday, October 31st
Downtown Trick-or-Treat  from 1-4 p.m.
• Featuring downtown Trick or Treat, Costume Contest at the Lyric, fun-filled activities on College Avenue with Blacksburg Police Department, Virginia Tech Student SGA, and more!
• SGA will have a table for students who received 5 punches to collect their free T-Shirts

The 10 Days of Downtown runs through Oct 22-31 and is a great time for students to get to know and love our local businesses- DBI_benchlogotry out somewhere new and enjoy 10% off while you shop and dine! For more information about the 10 Days of Downtown keep an eye open for the Table Cards in the VT Dining Halls, the SGA website and Facebook.
www.sga.vt.edu

BUY. EAT. LIVE. WATCH. LOCAL. in downtown Blacksburg!

Downtown Blacksburg, Inc. presents A summer full of fun- the ultimate “staycation”!

23 May BEER2

Join us downtown for a variety of family fun filled events throughout the summer.

Updated: June 6, 2015

And here’s a little sweetener from the Town of Blacksburg!
During these events, metered parking will be FREE in the downtown area:
Saturday, June 20 – Summer Solstice Fest
Saturday, July 11 – Summertime Small Business Saturday
July 11-18 – Blacksburg Restaurant Week
Saturday, July 18 – Art at the Market
August 7 & 8 – Steppin’ Out

AW

Saturday, June 20, 1pm-11:30pm- Summer Solstice Fest. Free and open to all. Featuring live music, Dog Parade, Petting Zoo, Beer & Wine Garden, Water Wars, festival foods, craft vendors, games and activities for the whole family.

BEER2

 

Saturday July 4, 5-10pm- Dr. Elvis on the Roof. Featuring live music with Dr. Elvis & The Pink Caddy Daddies, and Guilty Pleasures, beer and wine, festival foods and the best view of the fabulous Town of Blacksburg fireworks. Bring your own chair. No pets allowed. Donations to the Special Olympics of the New River Valley.

 

Saturday, July 11 Summertime Small Business Saturday- featuring special deals at participating downtown stores. PLUS the chance to win $500 in gift cards and gift certificates when you shop at local stores in partnership with Montgomery County Chamber of Commerce. Buy. Eat. Live. Local.

July 11- July 18Blacksburg Restaurant Week. One Town. Seven Days. 20+ Delicious Deals.4

Saturday, July 18, 9am-2pm- Art at the Market with Breakfast at the Farmers Market. A juried art show and sidewalk sale, with a fabulous breakfast at the Blacksburg Farmers Market.

August 7-8, 10am-10pm- 35th annual Steppin’ Out Festival. Three stages of live entertainment, more than 200 craft vendors, merchant’s sidewalk sales and your favorite restaurants providing great festival foods.

Monday, September 7, 3-6pm- Party on the Promenade. A pre-game tailgate open to all ages on College Avenue.

2Downtown Blacksburg. It’s not on your way, it’s where you are going!

For more information visit our website:DowntownBlacksburg.com

Modern + Idea = Modea

6 May Company photo before heading out to Steppin’ Out 2014

Written by Taylor Martin & Emily Pote

Modea has been in the Blacksburg’s community for almost nine years after two Virginia Tech graduates named David Catalano and Aaron Herrington decided to use their entrepreneurial spirit to start the company in 2006. The company has been in several locations throughout Blacksburg and currently has its headquarters in Kent Square.

Company photo before heading out to Steppin’ Out 2014

Company photo before heading out to Steppin’ Out 2014

Modea, which is a combination of the words modern + ideas, was originally started as an advertising agency, but over the past few years has transformed into a digital consultancy and product studio. On the consultancy side, the company does website strategy and redesign for various clients, including nTelos and Duke Medicine. On the digital product side, Modea creates simulators and emulators for cell phone companies including Verizon and Telus, a Canadian company.

The office space is very modern, but also very inviting. It consists of two floors separated by a spiral staircase. The top floor, where the consultancy sits, is where website design happens, while the bottom floor is where the digital simulators and emulators are made. Both floors have their own distinct features, but everything still ties together. Whiteboard paint is on just about every wall of the office space, and sticky notes cover many the regular walls left. There are two big kitchens in the facility, each packed with complimentary drinks and snacks for the employees to munch on while getting work done. On Fridays, employees enjoy what’s known as FLF, Free Lunch Friday, where the company caters lunch for everyone in the office. As you can imagine, it’s a pretty popular day at Modea and it’s all to show employee appreciation.

Employees enjoying Buffalo Wild Wings for Free Lunch Friday (FLF)

Employees enjoying Buffalo Wild Wings for Free Lunch Friday (FLF)

One of the most popular spaces in the office is the two game rooms. These rooms were designed with the employees in mind. While on lunch or when they need a break, several employees can join together for a game of foosball or to battle on every game system imaginable from Xbox One to PS4.

The company has several uniquely named conference rooms throughout the office. Upstairs, room names range from THIS ROOM and THAT ROOM, while downstairs, the rooms boast names such as CONFIDENTIAL and TOP SECRET.

Downtown Blacksburg was chosen as Modea’s home for several reasons according to Emily Pote, the company’s Office Manager. “Blacksburg offers a great quality of life and has been rated one of the best places to raise a family.” Emily’s favorite thing about living and working in Blacksburg is “the view of the mountains every day. I’ve been here about seven months and I love that I haven’t gotten used to the gorgeous views yet.”

Employees of Modea, known as Modeans, have a relaxed environment allowing them to get work done in a non-stressful atmosphere. You often find employees sitting in plush chairs throughout the office instead of at their desk. The dress code is casual and varied with folks wearing everything from t-shirts and jeans to dresses and button up shirts. Educationally, Modea hires candidates from the “techy” fields, such as computer science, arts and design, and software engineering. Virginia Tech is a great recruiting source that Modea uses often as seen by the fact that several of their part-time employees are students there.

Modeans at the 2014 company holiday party, themed Masquerade

Modeans at the 2014 company holiday party, themed Masquerade

Modea and its 90 employees love being a part of the Downtown Blacksburg Community. “People are always asking me what Modea does and I’m happy to answer their questions,” Emily said. Modea also enjoys giving back to its home community in various ways including hosting and maintaining the Lyric Theatre’s website. As a member of Downtown Blacksburg, Modea supports the towns’ businesses by shopping and buying locally. In 2014, during Downtown Blacksburg Inc.’s annual Steppin’ Out, Modea made it a point to give each employee $10, of the company’s money, to spend at the festival. Modea loves to be a part of this community and strongly encourages every person and business to support each other.

Modea is a great business to have in our community. It is the type of company you expect to find in Silicon Valley, but instead it is right where it belongs, in the heart of Virginia, in Downtown Blacksburg.

Showing off our shirts and supporting fellow Modean, Gary Lowery's son Kam to celebrate Down Syndrome Awareness

Showing off our shirts and supporting fellow Modean, Gary Lowery’s son Kam to celebrate Down Syndrome Awareness

Modea is a member of Downtown Blacksburg, Inc.

Taylor Martin is a Junior at Virginia Tech. She is Public Relations Major. Taylor is currently working as a part time work study Intern for Downtown Blacksburg, Inc.

A student’s eye view…

20 Jan

By: Abigail Rausch

Being a Virginia Tech student, I’m not as creative as I tend to think when it comes to some things. When I want to shop, I look online; when I want a cup of coffee, I go to Starbucks; and when I’m hungry, I eat Chipotle or Panera Bread. I’m sure a lot of students can agree with me, we get caught up in the rush of life and stick with what we know, what we’re used to. So what’s wrong with shopping on the same websites and eating the same foods if we know that 9 times out of 10, we’ll like our results? I never used to think there was anything “wrong” with that, and I think most students feel the same as I did. Truthfully, this is only because most people don’t know the many possibilities and options Downtown Blacksburg has to offer, and I am just now recognizing them.

In the Downtown Blacksburg area, there are tons of options for shopping and dining that a lot of students seem to overlook, at least, I know I did. We all know that Blacksburg isn’t the most “eventful” place, so in our leisure time we might stay in, order a pizza, and surf the web. We do all this while a lively and exciting downtown sits less than a mile away, perfectly stocked with the means to fulfill all of our wants and needs.

One day last semester I was put in a situation where I had to enter each and every business in the downtown area, and it was then that I realized I was missing out on so many wonderful aspects of downtown Blacksburg. Since that eye opening experience, whenever I want to hang out with friends or family, I love to spend the evening downtown. Throughout my many recent adventures downtown, I was surprised by the diverse food options a lot of restaurants offered, as well as the fun, interactive environments.

The restaurants aren’t the only great things about the downtown area, and with one walk down Main Street, anyone would agree. The local shops downtown carry unique items that you couldn’t find just anywhere else. Remarkably, they carry practically anything a college student or any other customer could want for all occasions. Exploring each and every store in the downtown area was a great experience and left me stunned with what I found, and happy I took the time to do it.

My new go to place for shopping and dining is downtown Blacksburg. Why don’t you join me? I think you’ll be surprised and excited at what you find.

 

Abigail Rausch is a Sophomore at Virginia Tech. She is double majoring in Marketing and Fashion Merchandising & Design. Abigail is currently working as a part time work study Intern for Downtown Blacksburg, Inc.

 

Tuba, Tuba, Tuba!

24 Nov

tubas

Join in the fun as the town celebrates the Winter Lights Festival, with the annual lighting of the tree, parade, and Farmer’s Market happenings.  TubaChristmas will make this the best holiday celebration ever! Dr. Andrew Putnam will be our guest conductor.   Bring your tubas, euphoniums and all of your friends to downtown Blacksburg on Friday, December 6th, 2013.  Participants, please RSVP to ecrone@vt.edu. TubaChristmas is sponsored by Downtown Blacksburg, Inc, the School of Performing Arts, Music | Theatre | Cinema and the Harvey Phillips Foundation.

Schedule and Details:

  • Parking:  Kent Square Parking Garage – 207 Draper Rd, Blacksburg, VA 24060.
  • Registration:  3:00 to 4:00pm – $10.00 per musician  (Department of Music, rm. 243, Squires Virginia Tech)
  • Rehearsal:  4:00 to 5:15pm  (Department of Music, rm. 243, Squires Virginia Tech)
  • Break:   5:15pm to 6pm (Dinner will be provided for the musicians.)  Pizza, hot chocolate, coffee and water.
  • Performance:  6pm to 7pm, (Henderson Lawn Square, Outside. Warm weather dress and plastic mouthpieces are in order.)
  • Available for purchase:  TubaChristmas hats and/or scarves – $20.00, Music ‘Carols for a Merry TubaChristmas -(6×10.5) $20.00, Commemorative buttons – $10.00.

PLEASE RSVP to ecrone@vt.edu

About TubaChristmas

Merry TubaChristmas is celebrating its 40th Anniversary (1974-2012). Created by Harvey Phillips, Merry TubaChristmas 2013 concerts will be presented in over 200 cities throughout the United States and in several foreign countries. Every Christmas season, tuba and euphonium players of all ages, from specific geographic areas, gather to pay respect – through William J. Bell – to all the great artists/teachers who represent their heritage. Depending on the population of any given geographic area, TUBACHRISTMAS ensembles may attract multiples of 100 participants aged 8 to 85 years! The warm, rich organ-like sound of the tuba-euphonium choir has won the ears and hearts of every audience. It is no wonder that TUBACHRISTMAS is an established Christmas tradition in cities throughout the world.

TUBACHRISTMAS is a property and presentation of the

HARVEY PHILLIPS FOUNDATION, INC

e-mail: coord@tubachristmas.com Web site: http://www.tubachristmas.com

“. . .dedicated to developing, expanding, and preserving the music arts. . .”

Heavener Hardware offers True Value!

26 Apr ??????????

Post written by Cyndy Graham

Heavener Hardware has a long history of serving the town of Blacksburg. Blacksburg Lumber Company started out in the Blacksburg library building on Draper Road before moving to 813 Kabrich Street in 1980. The company became Heavener Hardware and Lumber when David Heavener bought the business in 1983.  Current co-owner Charles Woerner starting working there four days later. Current store manager Ed brought Charles to work with him at Heavener. Previously, they were both employed by Basic Hardware (formerly Western Auto). Basic Hardware is no longer around, but used to be located on Main Street in downtown Blacksburg. Obviously, there is a wealth of knowledge and experience to be found at Heavener Hardware that you will not find at the “big box” stores. The prices are also comparable, and the great service adds to the value.

Charles, a 1982 Virginia Tech business management graduate, thinks that in addition to being a great place to have a business, Blacksburg’s overall quality of life can’t be beat!   Charles and his wife, a Blacksburg native, decided to stay in Blacksburg because of the great school system, temperate climate, and small town atmosphere; the same attributes that still attract people to the area. Despite the dearth of department store shopping, which has been helped in some respect by the addition of First and Main, Charles believes that the town does a good job helping businesses get noticed and keeping businesses informed of recent developments. New additions to Virginia Tech, such as the new arts center, and downtown improvements such as the College Avenue Promenade project, all contribute to making Blacksburg a progressive community, while still preserving the small town atmosphere that people love so much.

Heavener Hardware’s major affiliation is the True Value brand. True Value is one of the major co-ops in the hardware industry providing buying power while allowing local ownership and autonomy. The store employs 24 people with an average of 16 years of service. Some employees have been in the industry for over 40 years, guaranteeing that if you need expert advice on a project you are sure to get just what you need! The Rental Store offers equipment from hand tools all the way up to Bobcats. Rentals are available from 1 hr to as long as you need the equipment.

Charles Woerner is currently serving as the Board President for Downtown Blacksburg, Inc. He is in his second term on the DBI Board and is an extremely active member of the organization which Heavener joined about 4 years ago. Heavener Hardware has a cardboard compactor available for public use to recycle cardboard as part of the Downtown Blacksburg, Inc. GREEN Initiative.

Heavener Hardware was host to a Cash Mob on Saturday March 9, 2013. For more about our monthly downtown Cash Mobs please visit our facebook page.

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Small Town, Small Law Firm, Big Service

3 Dec Creekmore

Post Written by Nancy Mosely

Small Town, Small Law Firm, Big Service

I knew it was going to be an interesting interview when James Creekmore didn’t miss a beat after I asked my first question geared toward establishing his personal connection to Blacksburg.

“Oh, I hated Blacksburg. Prior to 2000 you wouldn’t have caught me dead in this town.”

Well… at least he’s honest. And as far as lawyer stereotypes go, that’s a pretty good start. James grew up in the Chesapeake area of Virginia, attended UVA for his undergraduate work (no surprises there) and William & Mary for law school. In 2006 he opened The Creekmore Law Firm in the Roanoke Valley and two years later he bought space in Blacksburg for a second branch. In 2011 he decided to merge the Roanoke and Blacksburg offices together to form one location in downtown Blacksburg. The draw of our small college town life was just too much to resist.

The office building itself, an old house that sits between Chipotle and Hokie House on North Main Street, dates back to the late 1800s and was a rooming house during the war. For the past 20-30 years it belonged to a real estate company and now, after extensive renovations that include exposing the original hardwood floors, belongs to Creekmore.

The small firm operates with just four attorneys and four administrative staff, so the everyday work environment is socially tight-knit and family-friendly, naturally leading to time spent together during off hours. They attend Salem Red Sox games, events at The Lyric, festivals around town and statewide and often celebrate holidays at the office.

“We turned the building into a Victorian Christmas party last year and a haunted house for Halloween this year and usually prepare a big meal and have everyone over for the downtown Christmas parade.  Playing together after work is also part of what makes coming to work fun.”

There are also quarterly local art & wine nights with live music and monthly “Shark Bite Luncheons” that are free to the public and include discussions on topics like trademarking and Internet privacy best practices. Creating fun, informative networking opportunities, James states, means you end up with a tremendous amount of friends in the area; friends that are either clients or potential clients.

“I love the business energy of the downtown community and the vitality of this corner in particular…. the retail, the restaurants. The accessibility of our office means we have a revolving door of visitors every day.”

The firm devotes a lot of attention to Intellectual Property Law, Small Business Litigation, Business Counseling and Corporate Law with a primary focus on technology. A majority of their clients come from New River Valley start-ups and young companies with ten or fewer employees, but they also offer services worldwide. Creekmore is a perfect fit for a town that includes the Corporate Research Center and tends to crank out college graduates who start local businesses so they can, quite frankly, stay local. The Blacksburg business community operates in harmony with Virginia Tech and vice versa.

“Here there is a different mentality about working for someone else. People worry less about finding a job, more about how to create one. We’re in place to support the entrepreneurs.”

Even though James has embraced (and even learned to love) the warm, friendly, energetic business and social community of Blacksburg, he still admits to only stepping foot in Lane Stadium when UVA is in town.

“Otherwise, I can wear an orange shirt of course. And I just recently started wearing a plain burgundy hat as well.”

I laughed and told him an outfit consisting of maroon and orange worn together is the first sign of total conversion. I bet it’s only a matter of time until he’s able to answer, “What’s a Hokie?” with complete conviction.

The Creekmore Law Firm
318 N.Main St.
Blacksburg, VA   24060
540-443-9350

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Back on Track

14 Nov Dr Logan Brooke

Post written by Nancy Moseley

Dr. Logan Brooke is not only a practicing chiropractor, he is also a patient.

“It’s the best kept secret in healthcare,” Dr. Brooke of the downtown Blacksburg location of Tuck Chiropractic admits, “I get adjusted once a week for prevention.”

Dr. Brooke received his chiropractic license in 2005 and moved to Blacksburg from Ohio when Tuck Chiropractic recruited him in 2009.  He decided to pursue the profession after having a positive childhood experience with a chiropractor. A Biochemistry major from Bowling Green State University, he took classes in college that would allow him to transition easily into chiropractic school, allowing him to evolve his childhood passion into a career.

Chiropractic medicine is typically used as a complement to traditional healthcare treatments and benefits people who suffer bodily discomfort due to any number of factors, both physical and mental. This type of therapy concentrates on using manual techniques to adjust the spine, joints and other soft tissues.

“People who come to see us can generally be grouped into three categories, those with physical, emotional or biochemical issues.”

These issues can include any number of health situations from chronic headaches and scoliosis to digestive problems or even unresolved financial stress. The practice attracts a lot of families and 1/3 of Dr. Brooke’s patients are under the age of 24.

“Usually one member of the family starts to see us for a specific reason and then the entire family starts to come. It ends up being a positive experience for everyone.”

The office itself is located on North Main Street on the same block as the new Waffle House and next door to 622 North. All Tuck Chiropractic locations, twelve in total stretching from Galax to Bedford, support a “green” healthcare initiative, believing that making a dedicated effort to benefit the environment will ultimately benefit the patient.

Dr. Brooke’s office has switched to a digital system of record keeping and note taking, nearly eliminating all paper waste. Energy consumption is also kept to a minimum by turning off all electronics and therapy machines when they are not in use. I went by for this interview while the office was closed for lunch and noticed that the waiting room lights and all interior office lights were also turned off. Just that one hour a day of saving energy can make a significant annual impact.

As with most businesses located in the Downtown Blacksburg community, maintaining a strong liaison to Virginia Tech is vital to the success of the practice. However, to depend on a revolving tidal wave of students 8 months of the year, Dr. Brooke admits, is not a sustainable way of doing business. It’s a challenge, but a welcome one, to find a way to stay connected to the local population as well.

“I love the small town feel of Blacksburg. I think we all do a good job of supporting each other by patronizing local businesses as much as possible. I also love running into my patients in the grocery store. It gives me a unique opportunity to grow relationships outside of the office.”

One of Dr. Brooke’s favorite parts of his job is helping build an overall wellness foundation for his patients. It is so rewarding, he notes, to watch them achieve their personal health goals. Dr. Brooke is also an avid triathlete with lofty health goals of his own. He participates in at least two triathlons a month and this summer completed seven total throughout the state of Virginia.

Still, this all begs the question, shouldn’t we be trying to avoid needing a chiropractor at all? There is a misconception surrounding chiropractic therapy, as Dr. Brooke candidly said at the beginning. It’s not always used as a reactive form of alternative medicine, but a preventative one as well. It’s not all careless cracks and pops, but an intentional regimen of procedures that are tailored to each individual’s needs.

“People have to learn to overwhelm their body with good stress, while simultaneously decreasing negative stress. Simply understanding the difference is a huge lesson.”

At the end of the day, it’s all about improving the patient’s quality of life. By being aware of simple things like hydration, sun exposure, regular exercise, correct posture and a general positive mental attitude, we can be in control of our own health journey. But when real life happens, as it tends to do, places like Tuck Chiropractic are at the ready to steer us gently back on course.

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Tuck Chiropractic is located at:
620 N. Main St.
Blacksburg,
540-951-4357

Patient Hours:
Monday 8-12 & 2-6
Tuesday 8-12 & 2-6
Wednesday 8-12 & 2-6
Thursday 8-12 & 2-6
Friday 8-12 & 2-6
Saturday 8-10

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