THE LYRIC – DBI BUSINESS MEMBER OF THE MONTH

Downtown Blacksburg, Inc is proud to present our Business Member of the Month for February 2017-The Lyric Theatre!

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The Lyric Theatre has a long and rich history in Blacksburg.  It was first opened in 1909 on Main Street, near what is now the Hokie House.  As motion pictures increased in popularity, the theatre continued to grow and moved several times before eventually settling into its current building at 135 College Avenue in 1930.  Did you know that The Lyric was the third theatre in the Commonwealth built for talking pictures?  We were on the cutting edge of technology!

The Lyric prospered as an independent theatre until the late 1980s when it succumbed to market pressures from the advent of home video and the corporate multi-plex business model.  For a number of years the theatre remained dark and derelict until a group of citizens, led by the many downtown merchants, formed a not-for-profit corporation to “Bring Back the Lyric”.

After a successful fund raising campaign, the renovated Lyric reopened in 1998 and is once again a thriving gathering place for the community.

Today The Lyric is known for showing critically acclaimed, art, indie, foreign language and mainstream films, many movies that you can’t see at the multi-plex.  Our tickets and concession prices are much less expensive than the competition. It’s pretty hard to beat “Free Popcorn Mondays”!

The Lyric also hosts a performance series of nationally known artists. This season will feature Margo Price, Friday, February 24, 2017 and The Black Lilies, Friday, March 24, 2017. The intimate venue and great acoustics make The Lyric a fantastic place to see a live show.

As if these great programs weren’t enough, the theatre regularly hosts events for the community like classic movies in the summer, interactive story times and matinees for kids on Saturday mornings, special events for school groups, summer camps and more – many at no cost to the public.  You can even rent the theatre and sponsor your own event!

Each evening volunteers form an essential part of the Lyric team. Ushers, ticket takers, box office workers, and concessions cashiers at our movies and live events are all volunteers! Volunteers also help us in the office, maintain the theatre building and keep other aspects of the theatre going. Our dedicated volunteers help us to keep overhead costs low and our ticket and concessions prices affordable!

For more information about what’s happening at The Lyric, or if you’re interested in how you can support this community treasure by volunteering, becoming a member or making a donation, check out the web page www.thelryic.com. You can also find us on Facebook, Twitter or Instagram.

See you at The Lyric, the Heart of Blacksburg!

 

 

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